New Frame Range – 50% off

We are so excited with the release of our brand new Ashbury series of beautiful handmade frames!  With its beautiful wood tones, our Ashbury series is the perfect balance of classic and modern.  Available in 6 stunning woodgrain colours all Ashbury Frames are manufactured inhouse using high end Italian hardwood moulding.

And just so our Mietta series frames don’t feel left out we are giving them a revamp too with a new frame profile added (40mm) as well as huge range of sizes added, including square!

So what’s the main difference between our Ashbury and Mietta series?  Ashbury has 6 textured woodgrain colours whilst Mietta’s are available in black and white only in a smooth, satin finish.

And the best news?  All our frames arrive printed, mounted, framed and ready for your customer to hang – even wrapped in cellophane!  Our Ashbury and Mietta series frames can be printed on either matte or lustre paper and include UV resistent plexoglass to protect your images.

Don’t forget our 50% OFF STUDIO SAMPLE SPECIAL – details below!

Ashbury Series

Our Ashbury series comes in 2 frame profiles (frame width) 40mm and 20mm and 6 beautiful woodgrain colours.   These colours are on trend with your clients home decor, modern, yet classic and your clients will love them!

The Ashbury series includes frame sizes from 10×8″ to 30×40″ as well as a large range of square sizes.

Go the webpages below to check out all the details!
Ashbury Frames – 40mm profile
Ashbury Frames – 20mm profile

Mietta Series

Our ever popular Mietta series has also had a revamp!  Previously available with a 20mm profile, you can now order your Mietta’s with a beautiful 40mm profile, and we have added more sizes!

We have removed the Mietta Collections from our website, but you can, of course, still order these – you will just need to add them individually to the shopping cart.  We have added collection ideas to the Ashbury and Mietta webpages so you can print them in studio.

Mietta Series – 40mm profile webpage
Mietta Series – 20mm profile webpage


Easy to use templates!

Both Ashbury and Mietta series frames can be ordered with mats, without mats or with a handtorn floating print (no mat) and easy to use Photoshop templates can be downloaded from our product webpages to help you design them.

We have templates for ‘Unmatted’ images with multiple apertures (as per the photo opposite), ‘Round’ images so you can see exactly what part of the print will be shown, as well as ‘Handtorn’ templates.  Each set of templates includes instructions on how to use the templates.


For a limited time we are offering a 50% discount on a maximum of 2 new studio samples, and you will also receive a FREE matching set of frame corner samples to suit the profile of the frame you have ordered.

This offer is only available until the 10th September – that gives you 4 weeks to get ordering!

Use the coupon code “SAMPLE50” for your 50% off sample and free set of frame corners.

CONDITIONS APPLY!  Maximum of 2 samples at 50% off, to be used in studio as samples only.  Offer expires Monday 10th September.


Posted by

Sales and Marketing Manager of Seldex. I've been with Seldex for over 25 years and love what I do - designing products, finding new materials, meeting cool photographers and travelling the world with our trade shows. I believe photographs play an important role documenting events that we want to treasure forever.

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