It’s important to update your studio display albums with your new work as your style continues to evolve, and it’s hard to get enthusiastic about your samples when the work you are displaying is a year or two old. At 50% off there really is no reason not to update!
Show what you want to sell!
One of our top sales tips is to show what you want to sell. It really helps to let clients touch and feel an album, especially so they can see they are not getting a cheap prepress book that they know they can get from Kmart or Snapfish for $100! Let them see the high end printing on beautiful matte and lustre papers and the craftsmanship that goes into each and every album to truly appreciate their value. Be passionate about your albums and explain to your clients how important printed images are for future generations. This will make a difference! For weddings its important to have sample albums that show an entire wedding in one album so you client can see the quality of your work throughout a full wedding day – not just the highlight or wow shots.
A lot of studios include an album with their wedding packages and most times these albums will only include the first 5 or 10 spreads. Make sure to have a lot of spreads in your sample albums so clients are encouraged to add spreads to the album packages (even prior to the wedding). Let them know prior to the wedding that most couples choose to add extra spreads to their albums after the wedding and offer them the chance to pre-purchase some extra spreads at a discounted price before the wedding.
We are thrilled to see more and more albums for portraits these days. Whilst Wall Art has always been a popular choice for portraits there is only so much wall space clients have in their homes and its hard to get them back each year if you are only selling frames. Our Portrait Books can be designed in as little as 10 minutes and with a starting price of $148.50 (including printing, binding and assembly) they are a great option. And with the 50% off at the moment its a great time to get some portrait album samples in your studio – remember show what you want to sell!